The Branding and Communication course is divided into two strongly connected parts.
The Communication course (part 2) provides a powerful insight into the way marketing and brand communication works and should be used by companies in order to be effective.
The course presents topics concerning brand communication management from a theoretical perspective, accompanied by illustrative examples, case studies discussion, project works and manager speeches. During the course first the main communication tools will be presented, to give a comprehensive knowledge of the peculiarities of the several different way in which firms can communicate, than we will focus on how to create an effective communication plan.