This course provides an introduction to the management of museums, visual arts, and cultural organizations, combining theoretical perspectives from cultural economics, sociology of art, and organization studies with practical approaches to cultural management. Students will explore the structure and functioning of the contemporary art world, its key actors, and the processes through which artistic and cultural value is produced, legitimized, and exchanged. Particular attention will be devoted to cultural consumption, art markets, cultural institutions, alternative forms of artistic organizing, and museums. The course will also address the managerial and organizational challenges faced by cultural institutions, focusing on governance, business models, financial sustainability, human resource management, museum management, and exhibition planning. Through case studies, guest lectures, and group projects, students will develop both a critical understanding of the cultural sector and practical skills for designing, managing, and evaluating cultural projects.